A Degree in a Book: Marketing
Everything You Need to Know to Master the Subject - in One Book!
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
A Degree in a Book: Marketing
Compre agora por R$ 51,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Laurence Bouvard
Sobre este áudio
A comprehensive guide to everything you can learn in a Marketing degree.
This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics, and social responsibility
- Digital marketing including social media and SEO
- Retail—in all its many forms
- How lockdowns and the global pandemic have changed the world of marketing
Whether you're a student, a marketing professional, or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
©2021 Arcturus Holdings Limited (P)2022 Arcturus Publishing Limited