Assemblage
The Art and Science of Brand Transformation
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
Assemblage
Compre agora por R$ 51,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Sean Pratt
-
De:
-
Emmanuel Probst
Sobre este áudio
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblage will show you:
- Why perception is the truth, and how to shape people’s perceptions.
- Why we relate to antiheroes, villains, and saviors.
- How brands can reassure consumers about their past, present, and future.
- How to leverage data and insights to deliver a personalized, human-centric consumer experience.
- How brands can make a positive impact on people, society, and the economy.
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
©2023 Ideapress Publishing (P)2023 Ideapress Publishing