Attention Factory Audiolivro Por Matthew Brennan capa

Attention Factory

The Story of TikTok and China's ByteDance

Amostra

Assine e ganhe 30% de desconto neste título

R$ 19,90 /mês

Teste grátis por 30 dias
R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele grátis a qualquer momento.

Attention Factory

De: Matthew Brennan
Narrado por: Maxwell Zener
Teste grátis por 30 dias

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.

Compre agora por R$ 51,99

Compre agora por R$ 51,99

Confirmar a compra
Pagar usando o cartão terminado em
Ao confirmar sua compra, você concorda com as Condições de Uso da Audible e a Política de Privacidade da Amazon. Impostos, quando aplicável. PRECISA SER AJUSTADO
Cancelar

Sobre este áudio

“An essential read.” (TechCrunch)

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan’s book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology.

A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, ByteDance’s original team, incisive analysis, and telling infographics, Attention Factory is an essential listen for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.

Why was ByteDance, a Chinese company, the one to build TikTok?

Exactly who is Zhang Yiming, the company’s mysterious founder?

Which little-known growth hacks did ByteDance use in their rise to the top?

Does TikTok herald a new era of Chinese companies challenging Silicon Valley?

How does the legendary TikTok algorithm work?

Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company’s success.

Brennan draws upon interviews with current and former employees and competitors, together with extensive research in both Chinese and English. The book’s sources number in the multiple hundreds, forging a sweeping narrative packed with original insight and analysis that simply cannot be found elsewhere.

Get the inside story on TikTok now.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Matthew Brennan (P)2021 Matthew Brennan
Criação de Conteúdo e Mídias Sociais

O que os ouvintes dizem sobre Attention Factory

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.