Amostra

Experimente por R$ 0,00

R$ 19,90 /mês

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele a qualquer momento.

Better, Simpler Strategy

De: Felix Oberholzer-Gee
Narrado por: Michael Butler Murray
Assine - Grátis por 30 dias

Depois de 30 dias, R$ 19,90/mês. Cancele quando quiser.

Compre agora por R$ 44,99

Compre agora por R$ 44,99

Pagar usando o cartão terminado em
Ao confirmar sua compra, você concorda com as Condições de Uso da Audible e a Política de Privacidade da Amazon. Impostos, quando aplicável. PRECISA SER AJUSTADO

Sinopse

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture - the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them.

With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Harvard Business School Publishing Corporation (P)2021 Gildan Media

O que os ouvintes dizem sobre Better, Simpler Strategy

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.