Sobre este áudio
*Amazon #1 Bestseller in Public Relations and #5 in Small Business*
Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
- Learn how to build a unique selling proposition for your product.
- Learn the best methods for how to sell a product to customers, no matter what you offer.
- Overcome the sales learning curve, and sell products in both physical and online marketplaces.
Resumo da Crítica
"Entrepreneurial success books are inno short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of *Brand Identity Breakthrough*, a two-month standing Amazon bestseller." (Hazel Oscar for New York Metropolitan Magazine)
"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." (Charles Franklin for Small Business Trends)
This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" (Asaf Halperin, Experior Financial Group)