Branded!
How Retailers Engage Consumers with Social Media and Mobility
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Experimente por R$ 0,00
R$ 19,90 /mês
Branded!
Compre agora por R$ 51,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Mark Ashby
Sobre este áudio
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, JC Penney, Pizza Hut, and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility
- Demonstrates why retailers cannot "wait and see" and must move rapidly
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 SAS Institute Inc (P)2012 Audible, Inc.