-
Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Narrado por: Ben Pring
- Duração: 6 horas e 56 minutos
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Experimente por R$ 0,00
R$ 19,90 /mês
Compre agora por R$ 51,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
Sinopse
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products - what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success.
The book:
- Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies
- Shows how the Crossroads Model can help anticipate and navigate this market shift
- Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines", Disney's theme park "Magic Band", and Allstate's mobile devices and analytics that transform auto insurance
With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.