Copywriting Made Simple
How to Write Powerful and Persuasive Copy that Sells
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Narrado por:
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Sebastian Abineri
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De:
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Tom Albrighton
Sobre este áudio
Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel, and do.
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.
It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
What you’ll learn….
Understand the product and its benefits.
- Pinpoint how the product helps people.
- Turn features into benefits and seek out USPs.
- Identify tangible and intangible benefits.
Get to know your audience.
- Uncover your audience's inner fears and desires.
- Use empathy to get inside the audience's feelings.
- Decide how your copy will change how they think, feel or act.
Engage the audience in your message.
- Make your copy more like a conversation.
- Use the same words that the audience uses.
- Bring the product to life with rich, sensory language.
Craft compelling copy.
- Learn eight proven formulas for enticing headlines.
- Choose a rock-solid structure.
- Create powerful calls to action.
Use 20 proven strategies for creative copy.
- Show the product in a new light.
- Use humor, wordplay, metaphors and contrasts.
- Turn weakness into strength.
Make persuasion and psychology work for you.
- Learn the six proven principles of persuasion.
- Overcome the audience's objections.
- Exploit cognitive biases to nudge the audience into action.
It’s the perfect introduction to copywriting today. Download your copy now.
©2018 ABC Business Communications Ltd (P)2018 ABC Business Communications Ltd