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Death of a Marketer
- Modern Marketing's Troubled Past and a New Approach to Change the Future
- Narrado por: Madeline Mrozek
- Duração: 5 horas e 30 minutos
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Sinopse
Nimble. Adaptable. Flexible. Responsive. Agile.
Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.
Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
Dive in to discover:
- Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
- A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.
- Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Resumo da Crítica
"...you need to open this book and start dog-earing every other page." (Robert Rose, chief strategy advisor, Content Marketing Institute)