-
From Individual to Empire
- A Guide to Building an Authentic and Powerful Brand
- Narrado por: Eleanor Caudill
- Duração: 5 horas e 18 minutos
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Experimente por R$ 0,00
R$ 19,90 /mês
Compre agora por R$ 35,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
Sinopse
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent 10 years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer".
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.