How to Become a Marketing Superstar
Unexpected Rules That Ring the Cash Register
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How to Become a Marketing Superstar
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Narrado por:
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Jeffrey J. Fox
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De:
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Jeffrey J. Fox
Sobre este áudio
In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."
- Deeply Understand the Definition of Marketing
- Customers Fire Employees Every Day
- The Customer Is Not Always Right
- Early to Bed, Early to Rise, Sell Hard, and Dollarize
- The Folly of Price Cutting
- Fifteen Super Marketer Must-Knows
- Never Use "We"
- Be Your Own Customer
- Superstars Love Recessions
- Own a Market, Not a Mill
- Marketing Superstar Instant Challenges
Resumo da Crítica
"[Fox] has mastered the short format, advice-driven business book. "(Publishers Weekly)
"Fox's manifesto for retrofitting ailing marketing plans and tapped-out marketers is a rapid-paced, upbeat instruction....you won't walk away without a passel of powerful money-making techniques." (AudioFile)