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How to Sell Like a Con Artist
- 26 Tricks to Persuade Customers and Win People Over
- Narrado por: Jeff Heisler
- Duração: 2 horas e 12 minutos
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Sinopse
In "How to Sell Like a Con Artist," Shaun Graff takes you on an intriguing journey into the world of persuasion, as seen through the eyes of the most unlikely teachers: con artists. This book is not a guide to deceit, but rather a unique exploration of the art of influence, distilled from the cunning tactics of con artists. Graff masterfully uncovers the psychological strategies used in cons and transforms them into ethical tools for effective selling, leadership, and everyday interactions.
Why learn from con artists? They are, after all, the masters of persuasion. Each chapter in this book reveals a different aspect of their craft, from creating unshakable belief to the art of storytelling, all translated into practical, ethical strategies for genuine influence. Whether you’re in sales, marketing, or simply aiming to improve your persuasive skills, this book offers invaluable insights.
Graff’s approach is both practical and insightful, blending psychological theory with real-world applications. He turns the shadowy techniques of con artists into legitimate strategies for effective communication and influence, all while maintaining a strong ethical compass.
Preface
Chapter 1: The Art of the Hook
Chapter 2: Mirroring Minds
Chapter 3: The Power of Urgency
Chapter 4: Mastering Emotional Leverage
Chapter 5: Building the Illusion of Trust
Chapter 6: The Lure of Exclusivity
Chapter 7: The Sweet Spot of Suggestion
Chapter 8: Playing the Sympathy Card
Chapter 9: Crafting Convincing Narratives
Chapter 10: The Disguise of Expertise
Chapter 11: Pressure Points
Chapter 12: Mirage of Scarcity
Chapter 13: False Consensus
Chapter 14: The Bait and Switch
Chapter 15: Smoke and Mirrors
Chapter 16: Echoes of Truth
Chapter 17: Chameleon Tactics
Chapter 18: The Pied Piper Effect
Chapter 19: False Flags
Chapter 20: The Confidence Game
Chapter 21: The Trap of Reciprocity
Chapter 22: Smoke Screens and Alibis
Chapter 23: Seducing the Senses
Chapter 24: The Illusion of Transparency
Chapter 25: Mastering the Long Con
Chapter 26: Escape Artist