If Then Audiolivro Por Jill Lepore capa

If Then

How One Data Company Invented the Future

Amostra

Assine e ganhe 30% de desconto neste título

R$ 19,90 /mês

Teste grátis por 30 dias
R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele grátis a qualquer momento.

If Then

De: Jill Lepore
Narrado por: Jill Lepore
Teste grátis por 30 dias

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.

Compre agora por R$ 99,99

Compre agora por R$ 99,99

Confirmar a compra
Pagar usando o cartão terminado em
Ao confirmar sua compra, você concorda com as Condições de Uso da Audible e a Política de Privacidade da Amazon. Impostos, quando aplicável. PRECISA SER AJUSTADO
Cancelar

Sobre este áudio

Radio 4's Book of the Week

A Financial Times Book of the Year

Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year

Longlisted for the National Book Award

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.

Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.

In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

©2020 Jill Lepore (P)2020 Hodder & Stoughton Ltd
Ciências Sociais História e Cultura

Resumo da Crítica

"Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future. If Then is simultaneously gripping and absolutely terrifying." (Amanda Foreman)

"An authoritative account of the origins of data science, a compelling political narrative of America in the '60s, a poignant collective biography of a generation of flawed men - Jill Lepore's If Then represents not only a stunning achievement in itself, but a stirring defence of the humanities in our techno-reductive age." (David Kynaston)

"A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing." (George Saunders, Man Booker Prize winning author of Lincoln in the Bardo)

O que os ouvintes dizem sobre If Then

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.