Irresistible
The Rise of Addictive Technology and the Business of Keeping Us Hooked
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Irresistible
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Narrado por:
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Adam Alter
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De:
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Adam Alter
Sobre este áudio
Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary audiobook, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good - to improve how we communicate with each other, spend and save our money, and set boundaries between work and play - and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
©2017 Adam Alter (P)2017 Penguin AudioResumo da Crítica
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” (Malcolm Gladwell, author of New York Times best-sellers David and Goliath and Outliers)
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” (Adam Grant, New York Times best-selling author of Originals and Give and Take)
“If you can't stop checking, clicking, surfing and liking, put your device down and read Adam Alter's Irresistible, an important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next.” (Arianna Huffington, author of The Sleep Revolution and Thrive)