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Localizing Employee Communications
- A Handbook
- Narrado por: Ray Walsh
- Duração: 5 horas e 55 minutos
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Sinopse
Localizing Employee Communications is a practical guide to improving conventional practices that stand in the way of reaching employees around the world.
This audiobook tells you how to navigate the biggest challenges in cross-border employee communications. Just as we do with customers, employee content should be adapted for language, culture, and local business realities so that it speaks to them directly.
Instead of broadcasting one-size-fits-all campaigns, global headquarters provide back-end support to local business units, who create and deploy content for their employees in ways that are appropriate for their culture and local context.
Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher.
This audiobook is presented in four parts:
Part I. "The Landscape In Country"
Part II. "Leadership, Governance, and Budget"
Part III. "Low- and No-Cost Strategies"
Part IV. "Capabilities and Resources"