Multicultural Intelligence (Updated and Revised 2nd Edition) Audiolivro Por David R. Morse capa

Multicultural Intelligence (Updated and Revised 2nd Edition)

Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

 Amostra

Experimente por R$ 0,00

Assine - Grátis por 30 dias
R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele a qualquer momento.
Mais informações sobre a assinatura

Multicultural Intelligence (Updated and Revised 2nd Edition)

De: David R. Morse
Narrado por: Mike Chamberlain
Assine - Grátis por 30 dias

Depois de 30 dias, R$ 19,90/mês. Cancele quando quiser.

Compre agora por R$ 44,99

Compre agora por R$ 44,99

Sobre este título

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this audiobook provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.

©2018 David R. Morse (P)2018 Tantor Marketing e Vendas
Ainda não há avaliações