Neuromarketing
Understanding the Buy Buttons in Your Customer's Brain
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
Compre agora por R$ 128,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Alan Taylor
Sobre este áudio
The latest brain research is changing the way we think about sales. How can this help you increase your business?
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
In Neuromarketing, Renvoisé and Morin will help you learn:
- The six stimuli that always trigger a response
- The four steps to align content and delivery of your message
- The six message building blocks to address the "old brain"
- The seven powerful impact boosters to set your delivery apart from the rest
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Accompanying figures and charts are available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Patrick Renvoise and Christophe Morin (P)2021 HarperCollins Leadership