No Reserve is your guide to shattering the ceiling you’ve built on your dreams by taking risks on yourself and your passions. Its 11 strategies for removing the reserve from your life — or dispensing with any minimum conditions for taking action and giving of yourself — will enable you to live with unlimited joy, success, optimism, and a fearless generosity. These strategies will not only transform your life for the better, but they will also enable you to make impressions on the lives of others, moving the needle of humanity toward the greater good.

Life is like an auction: You get your best returns if you don’t set a reserve on it. The foremost “auctiontainer” who works with premier nonprofits such as St. Jude Children’s Research Hospital, Alice Cooper’s Solid Rock, and the Make-A-Wish Foundation®, Letitia Frye knows how important it is to designate auctions as “no reserve”, or without a minimum bid. What’s more, she’s learned how crucial it is to approach life this way as well. When there is no perceived limitation, there is room for chance — as in, unlimited opportunities for success. 

Having worked her way to the top of a male-dominated industry, left a turbulent marriage to build a high-profile career as a single mom, suffered the devastating losses of her ex-husband and her plus-one child, and survived a traumatic brain injury, Letitia has bounced back from tragedy and beaten the odds multiple times and emerged stronger, more confident, and more successful. 

In No Reserve, she shares 11 key strategies that will help listeners stop limiting themselves in all their endeavors — their career, their relationships, and their personal growth. As listeners will discover, you can have everything you want in life, but you have to stop looking for opportunities to come to you, or for the road suddenly to become easier. Oftentimes, you have to make your own path: Do the work before getting paid for it, create your own network by mentoring others, and give generously of yourself when you think you have little or nothing to offer. By implementing these and other principles, you will learn to build an authentic, absolute life in which you create the value you deserve.