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On Purpose
- The CEO's Guide to Marketing with Meaning
- Narrado por: Pete Steege
- Duração: 5 horas e 44 minutos
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Sinopse
Marketing isn’t something you do, it’s part of who you are.
Many B2B CEOs carry a dark secret: their marketing is broken—and they don't know how to fix it. Pete Steege's groundbreaking book, On Purpose, offers an unexpected solution: Focus first on why you are marketing, and the results will follow. He reframes B2B marketing around a purposeful mindset that helps business leaders rightsize their campaigns, align their teams, and have more impact with less angst and effort.
Using this accessible and usable guide you will learn:
- What marketing can and can't do for your business.
- How much you should spend on marketing—and where.
- Which marketing tactics are right for your company.
- How doing less can actually deliver more results.
- Why your most powerful message isn't about you.
Steege shares his experience from three decades as a global marketing leader for innovative companies ranging from Silicon Valley startups to large corporations. On Purpose will change how you think about marketing—and help you and your business achieve your boldest goals.