One Great Shoe
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Experimente por R$ 0,00
R$ 19,90 /mês
One Great Shoe
Compre agora por R$ 7,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Eric Pollins
-
De:
-
Zach Schonbrun
Sobre este áudio
The last American company to truly compete with Nike in the billion-dollar basketball sneaker market was And1, a rags-to-riches enterprise founded by three friends in Philadelphia who used grassroots marketing and an audacious approach to connect with young consumers. That was nearly 20 years ago. Can And1 possibly catch lightning in a bottle again? Zach Schonbrun inspects the rise, fall, and current relaunch of one of the most fascinating American brands of the 1990s, led by Cape Capener, an eccentric executive enchanted by the pursuit of simply developing "one great shoe". With it, Schonbrun peels back the curtain on "sneakerhead" culture, this country's haywire enthrallment with basketball shoes, and how a company like And1 can hope to compete again in a $4.5 billion industry.
©2015 Zach Schonbrun (P)2015 Audible, Inc.