Promotional and Public Relations
Creative Advertising and Marketing Tactics
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Narrado por:
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Tanvir Karim
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De:
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Daniel Hayes
Sobre este áudio
According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
Through the use of empirical evidence, this book investigates the public relations (PR) that are generated by corporations as well as the communications that are made by charitable organizations in a culture that is highly mediatized. A fresh examination of the ever-changing significance of brand and reputation is presented in this article. This article examines the rise of commercial discourse, the relationship between public relations and post-truth politics, and the In this book, you will find a variety of initiatives that are designed to either maintain or improve the image of a business.
©2024 Daniel Hayes (P)2024 Daniel Hayes