Rules to Break and Laws to Follow
How Your Business Can Beat the Crisis of Short-Termism
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
Rules to Break and Laws to Follow
Compre agora por R$ 64,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Don Peppers
-
Martha Rogers Ph.D.
Sobre este áudio
Rule # 2: With the right sales and marketing effort, you can always get more customers.
Rule # 3: Company value is created by offering differentiated products and services.
These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they're deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more.
In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
In this revolutionary guidebook, you'll discover the do's and don'ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers.
©2008 Don Peppers (P)2008 Brilliance Audio