Business is a people-driven engine. You hire people and manage people who you expect to innovate new ideas. You then send out people to market those ideas to other people who will pay for them, so that you can grow and hire more people, and make a board full of other people happy. Until you understand people, you don’t understand your customers, your employees, your bosses, your board, your team dynamics, your shareholders, or in short - your business.

Your employees, customers, and managers in every country, in every moment, are experiencing one of 11 distinct mindsets. Your understanding of these stages is a powerful tool in your business arsenal that lets you better understand your employees, leaders, and customers on a deeper level. In this audiobook, Kathryn Colleen, PhD RMT details each of the 11 stages, the research behind them, and how to use them to optimize your branding, hiring, management, marketing, and sales.

About the author

Kathryn Colleen, PhD RMT is an American-born author, composer, and artist better known for her foundational work: Purna Asatti, a process and practice that uses connection to self, others, and every aspect of your life for managing challenges and accelerating self development.

She has published many books, hundreds of articles and papers, dozens of unique art pieces and released multiple music albums.

She is known for taking only four students each year but influences and leads thousands around the world in more than 70 countries through speaking, writing, music, art and podcasts.

She is a Reiki Master Practitioner/Teacher and is travel-proficient in nine languages which she is learning simultaneously while living out her dream of traveling the world, speaking at pop up events and aggregating insight on life, the universe and being human.

See KathrynColleen.com for more information, books, articles, music, podcasts, and resources.