“Meier is one of the world’s greatest applied behavioral economists. No one is better positioned to share insights about how we can better design organizations that put employees first. A tremendous thinker and excellent communicator, Meier is sure to write a book that we’ll all benefit from reading.” —Dr. Katy Milkman, James G. Dinan Professor at The Wharton School and bestselling author of How to Change

"“There has not been a new perspective on business strategy since Michael Porter’s work. Meier brings his background in behavioral economics to add a unique perspective to corporate strategy because he considers the value of the employee as critical to corporate success.” —Sheena S. Iyengar, S. T. Lee Professor of Business at Columbia Business School and bestselling author of The Art of Choosing

"Meier is one of the most talented researchers studying the role of behavioral economics in motivation. He possesses a keen sense of observation and understanding of how this field informs business strategy and the future of work. His work has a real impact on how businesses operate and a book written by him, sharing this knowledge, will be an invaluable resource.” —Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational