The Four Conversations
A New Model for Selling Expertise
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
The Four Conversations
Compre agora por R$ 51,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Blair Enns
-
De:
-
Blair Enns
Sobre este áudio
Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.
- How to sell your expertise the same way you deliver it—with confidence and integrity.
- How to move from being seen as a vendor to being recognized as the expert.
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
©2024 Blair Enns (P)2024 Blair Enns