The Game-Changer Audiolivro Por Ram Charan, A. G. Lafley capa

The Game-Changer

How You Can Drive Revenue and Profit Growth with Innovation

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The Game-Changer

De: Ram Charan, A. G. Lafley
Narrado por: Jason Culp
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Sobre este áudio

Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. 

Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. 

Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:

  • Make consumers and customers the boss, not the CEO or the management team 
  • Innovate to grow a mature business 
  • Develop higher growth and higher margin businesses 
  • Create new customers and new markets 
  • Revitalize a business model 
  • Reach outside your own business and tap into the abundant brainpower and creativity of the world 
  • Integrate innovation into the mainstream of your managerial decision making 
  • Manage risk 
  • Become a leader of innovation 

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

©2008 A. G. Lafley and Ram Charan (P)2008 Random House, Inc.
Desenvolvimento de Negócios e Empreendedorismo Gestão e Liderança

Resumo da Crítica

"A. G. Lafley has made Procter & Gamble great again." (The Economist)

"Of all the firms on the 2007 ranking of the World's Most Innovative Companies, few are more closely associated with today's innovation zeitgeist than...Procter & Gamble...now famous for its open approach to innovation." (BusinessWeek)

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