The Orange Code
How ING Direct Succeeded by Being a Rebel With a Cause
Falha ao colocar no Carrinho.
Falha ao adicionar à Lista de Desejos.
Falha ao remover da Lista de Desejos
Falha ao adicionar à Biblioteca
Falha ao seguir podcast
Falha ao parar de seguir podcast
Assine e ganhe 30% de desconto neste título
R$ 19,90 /mês
The Orange Code
Compre agora por R$ 77,99
Nenhum método de pagamento padrão foi selecionado.
Pedimos desculpas. Não podemos vender este produto com o método de pagamento selecionado
-
Narrado por:
-
Bill Weideman
-
Jim Bond
Sobre este áudio
The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely. In ING Direct, Kuhlmann has built a bank that is an advocate for, and a servant of, the average person. Rather than getting people to spend more (which is what most banks do), his approach is to get people to save more - to return to the values of thrift, self-reliance, and building a nest egg. Strategy as advocacy means knowing what you stand for, creating a compelling story around your products and services, making very clear choices about what businesses you do and do not want to enter, and serving only those customers who can benefit most from your business model. It also means hiring people willing to do things differently from the industry norm, and then inspiring those employees with the same set of values that you use to connect with your customers.
In his entertaining, informative and inspiring style, Arkadi Kuhlmann explores his unique approach to business strategy, leadership, and management.