The Perfect Thing Audiolivro Por Steven Levy capa

The Perfect Thing

How the iPod Shuffles Commerce, Culture, and Coolness

Amostra

Assine e ganhe 30% de desconto neste título

R$ 19,90 /mês

Teste grátis por 30 dias
R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.
Curta mais de 100.000 títulos de forma ilimitada.
Ouça quando e onde quiser, mesmo sem conexão
Sem compromisso. Cancele grátis a qualquer momento.

The Perfect Thing

De: Steven Levy
Narrado por: Anthony Rapp
Teste grátis por 30 dias

R$ 19,90/mês após o teste gratuito de 30 dias. Cancele a qualquer momento.

Compre agora por R$ 79,99

Compre agora por R$ 79,99

Confirmar a compra
Pagar usando o cartão terminado em
Ao confirmar sua compra, você concorda com as Condições de Uso da Audible e a Política de Privacidade da Amazon. Impostos, quando aplicável. PRECISA SER AJUSTADO
Cancelar

Sobre este áudio

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.

Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer-electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation". Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile, millions of "Podheads" obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it offers, and even wondering whether the device itself has its own musical preferences.

Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over 20 years.

©2006 Steven Levy. All rights reserved (P)2006 Simon and Schuster Inc. All rights reserved. AUDIOWORKS is an imprint of Simon and Schuster Audio Division, Simon and Schuster Inc.
Ciências Sociais Dinheiro e Finanças Gestão e Liderança Marketing e Vendas

Resumo da Crítica

"Apple fans and iPod owners will enjoy Levy's exploration." (Publishers Weekly)

O que os ouvintes dizem sobre The Perfect Thing

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.