What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Inside this compact book, you’ll find big-picture concepts and principles that will help you lead efficiently and effectively at the highest levels. But it’s not just theory—it’s filled with real-world ideas, tools, and techniques you can implement right now. Jaime covers a wide range of topics—from exploring exactly what the hell the role of a creative director is to overcoming imposter syndrome to how to lead teams to killer ideas. And he does it all with his signature wit.

Throughout his career, Jaime has created work for some of the biggest brands in the world, including Hyundai, Microsoft, Mastercard, and NBC Universal, just to name of few. And now for the first time ever, he’s pulling back the curtain to reveal hard-learned lessons and principles that will transform you into the kick-ass creative director you’ve always dreamt of being.

This concise book really packs a punch. Check out the chapter titles:

Chapter one: Imposter syndrome, the lizard brain, and other mental stuff that makes being a creative director tough.

Chapter two: What the hell is a creative director and what the F do they really do?

Chapter three: Misconceptions about the role of creative director and creativity in general.

Chapter four: The importance of creating and maintaining great working relationships.

Chapter five: Laying the foundation for developing killer ideas.

Chapter six: Principles for an effective creative process.

Chapter seven: How to lead a creative team and not lose your mind in the process.

Chapter eight: How to pitch and sell creative.

Chapter nine: The future of creative direction.

Chapter 10: In conclusion (sorta)

Buy this book:

• If you are a creative professional working in an agency that wants to move up the ladder.
• If you're already a creative director who needs help better understanding and navigating the role.
• If you lead creative people of any kind.
• If you are an experienced CD looking to be re-energized or re-inspired.