258 Benjamin Dennehy About Being UKs Most Hated Sales Trainer And About Sales | What's On Your Mind?

Personal Development, mindset & selling are on my mind all the time. My name is Peter and I created a weekly Podcast called What is on YOUR mind. Learn from my entrepreneurial guests how they overcame challenges, growth, failure and massive success.

Benjamin Dennehy is The UK's Most Hated Sales Trainer, but why?

Marketing of course. He made it up. There is no international body that measures hostility towards sales trainers. (should there be?)

Having said that, he does make brutal observations that many in sales recognise and accept as true. Sometimes those truths hurt.

Take, why are most people in sales?

Answer - not by design but by default.

Benjamin qualified as a Barrister and was called to the bar in New Zealand. Did he ever imagine he'd be in sales, let alone teaching it? Nope.

Very few people wanted to be in sales as a kid (there's always the odd exception, so bully for you!). They wanted to be astronauts, lawyers, doctors etc - so what happened, how did they end up in sales?

They grew up, got a degree in Sports Psychology and realised that in the real world no-one would pay them for that knowledge.

They needed a job.

Who's always hiring? That's right, Sales.

They're young, thin, look good in a suit and can string a sentence together whilst not dribbling in the interview. That's all you need to qualify as a sales professional.

So, the fact most people are doing a role that deep down they never wanted to do explains why so many are mediocre to average, at best.

That hurts, but it’s also true.

This is why he’s hated!

Connect with Benjamin on social media:

https://www.uksmosthatedsalestrainer.com/

https://www.youtube.com/@benjamindennehy

https://www.salesmatrixcourses.com/

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