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Petri Hayrynen, Global Head of Product Marketing at HMD Global, joins us for an insightful conversation about sustainable smartphones. We delve into HMD's innovative approach to crafting devices that are not only durable but also easy to repair. Petri shares how HMD's design philosophy focuses on simplifying the repair process, making it accessible to everyone.

The episode highlights HMD's unique collaborations with brands like Barbie and Sony. These partnerships not only enhance brand identity but also reinforce HMD's commitment to sustainability. We explore how these collaborations help make sustainability in mobile devices more appealing to a wider audience.

We also discuss HMD's Better Phone Project, which aims to promote digital well-being, particularly among young people. By working with parents and experts, HMD is addressing the issue of digital overload and fostering healthier digital habits.

The conversation touches on the challenges of engaging the supply chain and the importance of strategic partnerships. HMD's collaborations with brands like FC Barcelona and Heineken demonstrate their dedication to making sustainability a core value in the mobile industry.

Key Takeaways

• Human-Centered Design: HMD prioritizes understanding the needs and preferences of its target audience, "Emily," to create devices that are both functional and desirable.
• Repairability as a Core Value: HMD is committed to making its devices easily repairable by designing them with modular components and providing clear instructions.
• Digital Well-being: HMD recognizes the importance of digital health and is actively working on solutions to help users manage their screen time and reduce digital overload.
• Strategic Partnerships: Collaborations with brands like Barbie, Sony, and FC Barcelona help HMD reach a wider audience and amplify its sustainability message.
• Purpose-Driven Innovation: HMD's focus on sustainability and social responsibility drives innovation and helps the company stand out in a competitive market.

Join us as we explore how HMD is redefining the smartphone industry, creating devices that are both stylish and sustainable.

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Want to be a guest on The Circular Future podcast? Email Sanjay Trivedi at strivedi@quantumlifecycle.com

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