Episódios

  • Lifecycle Experiments That Drive Revenue

    Lifecycle Experiments That Drive Revenue
    Feb 21 2026

    In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

    Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback.

    We’ll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.

    If you’re building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.

    You will discover:

    ✅ What lifecycle experiments every subscription app should be running

    ✅ How to structure A/B tests beyond onboarding and paywalls

    ✅ Proven winback strategies that actually bring subscribers back

    ✅ How smart layers and options increase subscriber conversion

    Learn More:

    Explore Encore

    https://encorekit.com/

    You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠

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    SPONSORS

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

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    Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

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    If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

    It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

    What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

    And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

    If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

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    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    1 hora e 2 minutos
  • App Store Optimization: The Proven ASO Framework for 2026

    App Store Optimization: The Proven ASO Framework for 2026
    Feb 17 2026

    Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or managing a big brand, these strategies will help you rank higher on both the Apple App Store and Google Play Store.

    We cover the exact steps we use at App Masters to help clients find success, from keyword research to conversion rate optimization.

    In this ASO tutorial, you will learn:

    ✅ The most important ASO ranking factors in 2026

    ✅ How to find low-competition keywords that still drive revenue

    ✅ The do's and dont's of selecting keywords

    ✅ Some Real Case Studies:

    - $1,600 in revenue in the first 22 days from organic search

    - $3,000/month purely from long-tail ASO strategy

    - 90+ #1 keyword rankings using low-traffic terms

    🔗 Resources:

    ✅ ASO Mobile (keyword research tool): http://bit.ly/49y6rEP

    ✅ Work with us: https://appmasters.com

    ✅ Join our App Founders community: https://appfounders.co

    Join us LIVE on YouTube every Friday at 9am PST!

    You can also watch this video here: https://youtu.be/ytAKZDh5eHU⁠⁠

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    SPONSORS

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

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    Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

    Learn more at ⁠https://encorekit.com/

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    If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

    It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

    What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

    And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

    If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    17 minutos
  • How to Build Profitable Apps With AI

    How to Build Profitable Apps With AI
    Feb 14 2026
    AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower than ever. Speed is no longer the bottleneck.But here’s the problem: faster development hasn’t led to better products or stronger app businesses.In this livestream, we’re joined by Chaim Sajnovsky, Founder of B7 Dev, a development studio that has helped startups go from idea to launch for over a decade.Chaim brings real-world experience helping founders navigate AI-powered app development, outsourced development teams, and early-stage decision-making. Together, we’ll break down why planning, positioning, and distribution now matter more than code, and why so many founders still fail even when building faster than ever.You will discover:✅ How AI reduced app development time and cost by 80%✅ Why “what to build” is now more important than “how to build.”✅ How to define your main hypothesis before writing code✅ Why most of these features don’t drive product-market fit✅ AI tools founders are using right now (including Claude Code)Learn More:https://www.linkedin.com/in/chaim-sajnovsky-5003494/http://www.b7dev.com/You can also watch this video here: ⁠⁠https://youtube.com/live/unb8p-5MkuA*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    1 hora e 5 minutos
  • This AI Photo Editing App Makes $500K a Month

    This AI Photo Editing App Makes $500K a Month
    Feb 10 2026
    Most AI photo apps try to do everything, and end up blending in.In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then expanding later.Instead of launching as “another AI image generator,” this app positioned itself around photo restoration and revival and used smart ASO, onboarding, and paywall strategies to win in a brutally competitive market.You’ll learn:✅ Why niching down beats competing in red-hot AI categories✅ How Photo Revive AI generates ~$500K/month (verified across multiple tools)✅ The exact onboarding and paywall flow driving conversions✅ How credit-based pricing controls AI costs and boosts revenue✅ Why distribution matters more than features or UISteve walks through:• Real revenue estimates from Sensor Tower, AppFigures, and AppMagic• The full user journey from install → upgrade• Paywall tactics most founders overlook• How to start a niche, win early traction, and expand laterIf you’re building:📸 An AI photo or video app📱 A consumer subscription app🚀 Or trying to monetize without massive ad spendThis case study will change how you think about positioning, ASO, and monetization.📄 Get the full app flow & screenshots (free):👉 https://appmasters-co.kit.com/6c95612d01You can also watch this video here: ⁠⁠https://youtu.be/VXzHlt_rldQ*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    13 minutos
  • How BeReal Built 41M Users by Breaking Every Social Media Rule

    How BeReal Built 41M Users by Breaking Every Social Media Rule
    Feb 7 2026
    In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn’t: going against algorithms, filters, and AI-driven content.With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.If you’re building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.You will discover:✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them✅ Creator-led growth in 2026 and beyond✅ Lessons from BeReal’s journey: from viral hype → durable, loyal product✅ Practical lessons app founders can apply to build durable growth in saturated marketsLearn More:🌐 BeReal → https://bereal.com 🔗 Connect with Ben Moore → https://www.linkedin.com/in/bjacobmoore/You can also watch this video here: ⁠⁠https://youtube.com/live/EOaBZvcvbg8*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    1 hora e 1 minuto
  • AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

    AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns
    Feb 3 2026
    AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, including what triggered Apple’s crackdown, what mistakes to avoid, and how app founders can still use promotions to kickstart downloads without risking app rejection or review removals.If you’re struggling with app discoverability, ASO, or early traction, this video will help you understand the dos and don’ts of Apps Gone Free campaigns in today’s crowded App Store.You’ll learn:✅ Why AppAdvice shut down and what it means for app marketing✅ Real case studies showing 2,000–6,000 downloads in days (post-AppAdvice)✅How Apps Gone Free campaigns can still boost ASO and organic installs✅ The right and wrong way to ask for App Store reviews✅ How Indie App Santa fits into the future of app distributionKey takeaway:Apps Gone Free campaigns aren’t dead, but the rules have changed. If you run them the wrong way, you risk Apple intervention. If you run them the right way, they can still be one of the fastest ways to jumpstart app growth.🔗 Resources & Links:Indie App Santa (Apps Gone Free alternative): https://indieappsanta.comJoin the App Founders Community: https://appfounders.coApp Masters (growth strategies & breakdowns): https://appmasters.comIf you’re an indie developer, SaaS founder, or app marketer trying to crack distribution in 2026, make sure to subscribe to real-world growth strategies that actually work, not theory.You can also watch this video here: ⁠⁠https://youtu.be/CFLZZ023Cac*********************************************SPONSORSGot tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    19 minutos
  • The Experiments That Made Hily a 40M+ User App

    The Experiments That Made Hily a 40M+ User App
    Jan 31 2026

    In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.

    Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.

    He’ll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.

    You will discover:

    ✅ The experiment-driven framework that powers Hily’s growth (100+ experiments every quarter)

    ✅ How to grow in a red ocean market like dating apps

    ✅ What actually worked vs what failed — real growth experiment stories

    ✅ The data-driven mindset behind scaling from millions to tens of millions of users

    ✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experiments

    Learn More:

    Try Hily → https://hily.com

    Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/

    You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ss

    Get training, coaching, and community: https://appmasters.com/academy/

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    SPONSORS

    Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

    Learn more at https://encorekit.com/

    *********************************************

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    1 hora e 13 minutos
  • This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

    This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)
    Jan 27 2026

    Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳

    In this video, Steve P. Young breaks down why simple apps still win — and how distribution, not design, is the ultimate growth engine.

    Steve will also show you how he vibe-coded his note-taking app.

    💡 You’ll discover:

    ✅ How this 10-year-old Notes app ranks #2 for “notes” organically

    ✅ The $15/year pricing model that quietly drives consistent revenue

    ✅ Why distribution > features (and how to fix your ASO)

    ✅ The AI tool that lets you build your own Notepad-style app in minutes

    Whether you’re an indie developer or startup founder, this breakdown will help you rethink how to build — and actually profit from — your next app.

    🚀 Build your own app easily with AI: https://app.emergent.sh/?via=hitanshu

    📈 Need help with distribution? https://appmasters.com

    You can also watch this video here: ⁠⁠https://youtu.be/RclmkJ3atFs

    Get training, coaching, and community: https://appmasters.com/academy/

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    SPONSORS

    Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

    Learn more at https://encorekit.com/

    *********************************************

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    12 minutos