I’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”.

The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation we discuss helping coaches make wise choices about your marketing in mind of your own Wants, Needs, Limits and Boundaries, those of your Ideal Client, and the Planet.

The environmental impact of our digital activities is an often overlooked subject, despite studies indicating that sending one email campaign can generate as much as 26g of CO2. It is estimated that over 340 billion emails are sent every day, and processing, sending, receiving, and storing the contents of every email requires energy. Even small improvements can add up to make a significant impact when deployed at a global scale.

There is so much noise out there about how to sell coaching to generate a six-figure (or “10x” your) income. For three years now, Better Bolder Braver has been all about how to avoid the Toxic Marketing Bullsh*t. The BBB community and the Coach’s Marketing Journey course offers you guidance and support about building up a coaching business via feel-good and ethical marketing practices.

I have myself moved Better Bolder Braver’s email marketing operations over to Ecosend to reduce our carbon footprint. Building on this, I have partnered with EcoSend to support you to do the same.

Better Bolder Braver friends (that’s you!) benefit from a discounted EcoSend service as well as some incredibly helpful hand-holding from their team.

As part of this partnership, I’ve been asked by EcoSend to provide them with marketing mentorship - so that they can enhance their own efforts to reach like-minded companies and individuals committed to creating responsible businesses.

The move to EcoSend has been utterly painless, even for a technophobe. If you are minded to make the move, I’d say DO IT! It’s arguably the easiest way you can have a positive impact on the environment as an entrepreneur.

James says:

"Great email marketing campaigns shouldn’t come at the expense of Planet Earth. We're thrilled to be partnering with Better Bolder Braver to support coaches in nurturing and growing their audiences, while sharing a positive climate message and reducing their digital carbon footprint."

You may also like to visit the MarketingKind and Ethical Move websites for more information about good, ethical marketing - and the Carbon Literacy Trust, which was set up to advance understanding and action on climate change. I trained with them recently and wholeheartedly recommend it.

I’d really love to know if you make the move to EcoSend, and how you are getting on with email marketing generally.

Please be in touch if you'd like the magic link that entitles you to 15% off the EcoSend service.

Humans have been "trying to figure it all out" for a while now...

The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton, is that it comes at a time when so many could do with an injection of hope.

The balance of self-work and bigger picture system change are very alive for a lot of us right now.

But how can we mitigate the overwhelm? We are only human. We are but dust.

We recently ran a BBB Tools & Techniques workshop just for coaches (available on demand for BBB members) about 'Cyclical Living' with Vix. This podcast episode is about that subject... and so much more.

Recently, Vix - an ex-military, recovering perfectionist, has been thinking a lot about the importance of PURPOSE... or, indeed, the importance of not necessarily having one.

Her first book, Enough, is "an imperfect antidote to perfectionism". And now she is embarking on a second... listen to this episode to hear all about what she's cooking up. It's going to be another banger, no doubt.

Whilst arguably IMperfect, Vix's writing, which recently has been focused on themes such as "an alternative approach to discipline", NOT reaching your goals and "leaning into mystery" is pretty damn impressive/permissive/refreshing.

Earth yourself in a moment of realistic optimism and consider creating positive change - both individually and collectively - without a rigid plan.

P.S. If you want a pretty good idea of what perfect MIGHT look like, were there such a thing, do check out Vix's website - from the 'look and feel 'of it to the delightfully-to-the-point blog headlines, it's a great example of where coaching and marketing make magic happen.

Are you a coach who is really struggling to "put yourself" out there in the world?
Is there a voice in your head (that perhaps harks back to your childhood) that is telling you that everything you need to produce has to be perfect before you share it?
Are you convinced people are not interested? Scared of rejection? Worried about what people will think of you? Embarrassed about (being seen to want to be) taking centre stage?
If you've read thus far, you are - what we call in the Better Bolder Braver community - "Problem Aware". YOU are not the problem... the problem is the hold up at your end. And the JUDGEMENT about that hold up!
Please - give yourself a break. Put your feed up. And have a listen to our resident Mindfulness Coach, Alex "mindfulskills" Irving, sharing and caring all about what you - as a fellow coach - can do to befriend yourself and your relationship with what we are calling here your "Inner Critic".
The aim of the BBB game is to provide coaches with a safe and compassionate community within which we can play with, and practice, putting ourselves and our services out there with great clarity, confidence and joy.
Alongside technical tools and strategies for doing good, ethical marketing, we hold each other kindly - and to account - for taking our goodness out to the world, so that we - and "Our People" can benefit from this work.
"We are not for everyone" - says Marketing Godfather, Seth Godin... and that's OK".