• Chris Arning 'Semiotics: how to make the invisible...visible'

  • Nov 21 2024
  • Duração: 53 minutos
  • Podcast

Chris Arning 'Semiotics: how to make the invisible...visible'

Ouça grátis

Ver detalhes do programa

  • Sumário

  • Series Four

    In this episode of The New Abnormal, I interview Chris Arning, Founder of the boutique consultancy Creative Semiotics Ltd, co-founder of Semiofest, and course leader of 'How to do semiotics in seven weeks'.

    He works with best-in-class virtual teams to analyse brands in order to make them more coherent and true to themselves, more distinctive within their category and sector, and more resonant and relevant within the prevailing (and ever changing) culture.

    The outcome of his work is new pack designs, communication strategies, new systems for content creation and better equipped, more confident brand teams. He does that via semiotics: an evidence based technique rooted in academia via the premise that preference is driven by the intangible aspects of brands that activate associative thinking.

    Chris has a stellar reputation in his field, and in this interview he gives a brief masterclass in his specialist subject(s). So...enjoy!
    Exibir mais Exibir menos
Exibir mais Exibir menos

O que os ouvintes dizem sobre Chris Arning 'Semiotics: how to make the invisible...visible'

Nota média dos ouvintes. Apenas ouvintes que tiverem escutado o título podem escrever avaliações.

Avaliações - Selecione as abas abaixo para mudar a fonte das avaliações.

Avaliações Audible.com.br

Avaliações na Amazon
Nenhuma revisão disponível