Can video really transform the traditionally audio-only podcasting space? In this episode of Communication Connection Community, we explore this intriguing question with our special guest, Loreta Tarozaite. Loreta, the founder and CEO of Loreta Today, shares her wealth of knowledge from over 20 years in video storytelling and corporate communication. From her beginnings as a TV news anchor in Lithuania to her current role in the U.S., Loretta provides a fascinating look at the common pitfalls executives face on camera and offers actionable strategies to avoid them.

We dive deep into the significance of executive visibility, particularly through platforms like YouTube. Loreta and I discuss how executives, regardless of company size, can leverage video to humanize their brands and enhance their reputations. Through historical examples like Harlan Sanders and Steve Jobs, we illustrate the long-lasting impact of visible leadership. Loreta provides invaluable advice on overcoming the fear of judgment and time constraints that many executives encounter when appearing on camera, emphasizing the power of authentic human connection.

A veteran media professional. Loreta specializes in B2B technology companies in growth-stage and organizations in transitional chaos that need to effectively manage marketing and communications during the fast-moving changes stage.
As a communications and visual storytelling strategist, she helps C-suite leaders and founders elevate their executive and brand presence that unlocks trust, visibility, authority, and impact in the market. She takes you from scrappy to world-class PRESENCE.

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