• Discover The Benefits Of Performance Max For Long-term Success!!

  • Dec 6 2022
  • Duração: 45 minutos
  • Podcast

Discover The Benefits Of Performance Max For Long-term Success!!

  • Sumário

  • What to know how to get the most out of Performance Max? Here's some news for you: how Performance Max is supposed to work is completely different from how it actually works. 

    Even with Google's Performance Max set to celebrate its first anniversary, many marketers still don't know how to get the most out of it. You see, Performance Max is not a magic bullet that you deploy and all your problems disappear. It's amazingly powerful, but it was designed to complement keyword-based search campaigns across all of Google's advertising channels. 


    In today's episode, Tom Meridith sits down with members of Tier 11's Google Advertising Division to answer some of the more pressing questions about Performance Max, how it compares to other campaigns, and how to use it to unlock new audiences and drive results.


    IN THIS EPISODE, YOU'LL LEARN:

    00:00 Introduction

    00:56 Biggest takeaways from P-Max since its launch

    04:17 Understanding what not to do with P-Max

    06:02 Why you should never follow Google recommendations on how to run ads

    07:50 How Google ads are supposed to work versus how they actually work

    10:26 P-Max's inability to target specific locations

    11:55 Flawed assumptions about P-Max campaigns 

    14:25 Focusing on the right metrics for Google ads

    17:45 How to settle on the right conversion events for Google Ads

    20:20 Can you use P-Max to increase a customer's lifetime value?

    23:54 How to run P-Max and Google search ads simultaneously

    26:45 Reasons why you need to optimize your site  

    28:22 Use SEO and P-Max together to become unstoppable

    30:46 The death of video display keyword targeting

    34:14 How to split your budget for P-Max and search campaigns

    35:00 Assets and Creatives For Black Friday, Cyber Monday

    42:07 Never change things that are already working 

    43:30 Parting thoughts 


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    Tiereleven.com

    Maria's LinkedIn

    Get your queries answered here: hi@tiereleven.com

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