Welcome everyone to the 38th episode of Professor P's Podcast. Welcome to this month’s entrepreneurial tip. The topic for this show is Marketing and Branding, SELF-BRANDING!

Marketing and branding are some of my favorite topics to teach and discuss. In this episode, I will give you some of my best tips regarding both. First, we dive into the power of color psychology. I give homework out right away with the first homework doing research on what each color psychology and really understanding what meaning each color holds. In branding color is very important. My branding colors are blue, black, white for my entrepreneurship lane and I add sliver for my empowerment lane. I am brand loyal. I even drove a blue Camero till this year when I changed it out for a black one.

Along with color psychology, I also give home to learn and deepen your understanding of emotional intelligence and emotional marketing. They are tied together. I tell the story of the genius of Proctor and Gamble’s Marketing team and a signature commercial of theirs which focused on the mothers of Olympians. Show how they took them to all their games and practices as young children. The ad is soul touching because it really showcased the love of a mother and her children. How they are truly the ones behind the athlete the entire time. They then seal the deal by telling the audience they have sponsored several tickets to the Olympics for the mothers of Olympians. This type of emotional marketing drove sales through the roof. Genius!!

I end by giving you a self-branding exercise that I give to all my entrepreneurs and students. It is a very powerful assignment. Everything we build comes from ourselves. In business your brand is rooted in YOU, so it is important if you are going to be an EMPOWERED entrepreneur to ensure you have your own self branding down. The same is true for those who want to live an EMPOWERED LIFE! Jump into the episode and make sure to have paper and something to write with.

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Contact with Professor P

Website www.natashapalumbo.com

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