Discover the secret ingredients of marketing success as we discuss the power of urgency and scarcity. Learn how these two psychological triggers can motivate customers and increase sales in any restaurant. Don't miss this eye-opening discussion on how to harness FOMO to boost your revenue game!

Key Points

- Urgency involves a deadline, while scarcity involves a limited quantity, both leading to customer buying tension.

- Keep promises regarding urgency and scarcity to increase trust and buying response from customers.

- Examples of urgency

- Examples of scarcity

- Tips for short-term promos (1-2 days)

- Tips for longer promos (3-7 days) 

- Sales generally increase toward the end of a promotion when urgency and scarcity are heightened.

- When offering a limited number of items (scarcity), it's crucial to make sure that most of them move quickly to create a sense of urgency and encourage customers to act fast.

Links Mentioned: 

Convertkit for email management: www.inboxingenuity.com/convertkit

 Book a No-Obligation Call: ⁠⁠⁠⁠www.inboxingenuity.com/apply⁠⁠⁠⁠

Companion Guide & Mind Map: ⁠⁠⁠⁠www.inboxingenuity.com/mindmap⁠⁠ 

**Podcast Sponsored by Inbox Ingenuity. Learn more at ⁠⁠⁠InboxIngenuity.com⁠⁠⁠

Music by Lundstroem from freemusicarchive.org