A word from the founder: My name is Tara Fountain, and I am the founder of PURPLE Women, a 501(c)(3) non-profit corporation. In 2011, the Lord led my family and I to Loganville, GA from CT. And I knew it was with great purpose and also knew I had to just be obedient and trust God in the unknown. So, about a year later, God started to birth a great passion within me for his daughters. I mean, this was a strong desire as if they were my daughters. He then gave me a vision of the mission, and my answer was devotedly YES! And it was like I experienced the birthing of a child, locking eyes with it, wanting to protect it, and felt an unspeakable feeling of joy. It was the best feeling I have ever felt in my life. I believe I even let out a scream of such excitement. It was truly a spiritual birthing experience. God then surrounded me with a group of women who believed in the mission and shared the same passion. We then started meeting and planning. I just knew this was about to take off. In the midst of God forming PURPLE Women, my husband wasn't having the same experience of GA as I was. He really started to miss family and CT. We then made the decision to go back to CT. This truly broke my heart. I have this group of women alongside me, ready to see the vision come to pass and I have to now tell them I'm leaving. I tried to make the best out of the situation by telling them nothing has to change, we can continue to move forward with everything and that I'll just be out of state and can do things from afar. Well, that didn't work. After returning back to CT, it only lasted about a month and everyone went their separate ways. It took a long talk with God and a lot of praying for me to come to peace with this situation. It wasn't long after returning home that my husband and I both realized that we wanted to return to GA. So, the plan was to get into a job that we could transfer to GA with. We did just that and fast forward 10 years, we had 2 cars filled driving back to GA. At this time, PURPLE Women was not in my thoughts or plans really. The desire was still there subconsciously but that's where it stayed. In January of 2022, I was sitting in my room on my bed writing down some goals and visions for the new year. I then started feeling those birthing pains again and I instantly was like, is this for real, are you sure Lord? With all types of emotions: doubt, fear, excitement, and joy all in one. But then I remembered my Yes, and then the confidence came and then the reassurance that I was chosen for this came. I then started to ask the Lord where do I start, do I reach out to the same women I was with before? I didn't feel led to reach back out to them. I then instantly felt in my spirit to start at women's shelters. I was like okay Lord you're going to have to talk with my husband about that one and give him peace with me going to women's shelters. Then I started researching women's shelters and Athens was coming up as I searched but still, nothing resonated with me. I then just told the Lord, you lead and I'll follow. During this time, I had started my health & life coaching business as well as my bath & body business. Which, led me to seek out vendor opportunities to market my businesses. I applied to several markets and shows. I then got accepted into Athens Farmers Market. I was very excited about this new journey and couldn't wait to start selling my products. So, on my second market day, this woman comes up to my table and starts having some small talk with my husband and I. I knew there was an agenda with her I just didn't know what. She then buys a product and then goes into telling us that she is going up to sing. The Athens Farmers Market has live entertainment. We said okay we'll be listening out for you. She sang beautifully. As the market was ending my husband went to go grab him and I something to drink and he had to pass the woman to get there. As he was passing her, she asked him to come over, so he did and she asks him "Do you think your wife would mind coming down to my women's shelter and speaking to the women?" My husband's face lit up and he came and told me, and I was blown away. I was like Lord you are something else. It was so divine and every time I visited her women's shelter myself and the women experienced the deep love that God has for his daughters. God had us planted at a church in Loganville, that was an hour away from where we lived. At this church was women that was appointed to be destiny helpers for PURPLE Women, believing in the mission and sharing the same passion. Our Mission is to connect with and inspire women to live empowered lives through discovering and following God's predestined purpose to thrive as prudent, unique, reverent, powerful, loving, and esteemed women. And here is our vision; As women today, we are faced with the pressures to be perfect in our appearance, in our homes, and in the world around us. As we put our focus on this perfect image, we ...
