In this episode, we take you behind the scenes of how Prehab grew from zero to over 2.5 million followers on social media. Join us as we dive into our growth strategy, share valuable lessons we’ve learned along the way, and reveal the secrets to scaling a digital brand in the health and wellness space. From navigating the challenges of creating engaging content to adapting our approach as social media evolved, we break down the key steps that fueled our exponential growth and offer actionable advice for anyone looking to start or scale their social media presence.

Timestamps:

00:00 Introduction

01:57 Kinsey's Onboarding Experience with Prehab

06:06 The Purpose Behind Prehab's Social Media: Educating on Physical Therapy

10:48 Early Social Strategy: How Consistency Helped Us Gain Traction on Social

12:57 Mental Hurdles and Why Healthcare Provides Should Share Their Knowledge Online

14:10 How to Get Started on Social Media in 2024

20:31 Evolving with Audience Needs

24:20 Standing Out on Social: The Importance of Providing Value

26:24 Being Patiently Aggressive with Social Media

29:37 How Our Social Strategy Changed as Prehab Grew

33:46 Scaling on Social: How Narrowing Your Focus Can Exponentially Increase Impact

40:07 Optimizing the Pacing & Format of Your Content

45:44 Current Barriers to Social Media Growth on Prehab & Our 2024 Focus

56:35 What Prehab Means & Closing Remarks

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