Erica Reitman joins us for today’s episode of Your Sparkly Brand. She talks about her journey to becoming a rule-breaking business coach for industry disruptors. She also shares her concept called “your brain is a dick” and how entrepreneurs can beat their brain’s dick moves. We also discuss an important, actionable way entrepreneurs can take their brands from basic to iconic.

Erica is a rule-breaking biz coach for industry disruptors who recently launched the Icon Agency, a first-of-its-kind biz empire building agency combining 1:1 coaching, DFY services, mindset work, and accountability—basically everything you need to build those million-dollar foundations in your biz. She currently lives in Mexico City with her husband and biz partner, Greg, and her senior Basset Hound Abe.

How to connect with Erica…

Website: https://icon.agency

TikTok: https://www.tiktok.com/@ericareitman

IG: https://www.instagram.com/ericareitman/

Key points in this episode…

• Meg’s sparkly moment of the week.

• Lauren’s sparkly moment.

• Erica’s sparkly moment.

• Erica’s business building journey.

• Erica’s “Your Brain is a Dick” concept.

• The importance of mindset work for Erica and her approach to mindset with her clients.

• “Stepping Into Your CEO Millionaire Self” concept.

• The Zero Fucks Club.

• How entrepreneurs can get comfortable being transparent about how much they are making, and the essence of this transparency.

• Talking openly about pricing as a service provider.

• How entrepreneurs can avoid feeling sleazy when selling their products or services.

• Erica’s Icon retreat and her strategy for documenting her experience.

• An actionable way that entrepreneurs can take their business from basic to iconic.

• An action that Erica took to uplevel at some point in her business.

• Erica’s upcoming projects.

• Where to find Erica online…

• • Icon Agency Website: https://icon.agency

  • Erica’s TikTok: https://www.tiktok.com/@ericareitman

  • Erica’s IG: https://www.instagram.com/ericareitman/

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LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram