• Indian Weddings and the Evolving Consumer by IMA Research

  • Feb 13 2025
  • Duração: 11 minutos
  • Podcast

Indian Weddings and the Evolving Consumer by IMA Research

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  • Sumário

  • We often think of Indian weddings as the most traditional of social events, steeped in age-old rituals and elaborate ceremonies. However, a closer look reveals that they serve as a powerful lens to understand broader socio-economic shifts shaping the country. With the youngest of the Millennials and the oldest Gen Zs now of marriageable age, the wedding industry reflects evolving consumer preferences that go beyond mere expenditure, touching aspects such as financial independence, personalisation, sustainability and the influence of digital trends.

    As this podcast argues, the ‘Great Indian Wedding’ is no longer just a cultural milestone but a complex interplay of tradition and aspiration, offering valuable insights into shifting behaviours across allied sectors, including hospitality, tourism, retail and technology.

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