• Inflation’s Latest Victim: Brand Loyalty

  • Nov 18 2024
  • Duração: 14 minutos
  • Podcast

Inflation’s Latest Victim: Brand Loyalty

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  • Sumário

  • Bloomberg reporter Leslie Patton has noticed a pattern looking at the earnings of mid-priced, brand name companies like Kraft and Luvs. Their sales are down, while the sales of similar products on either end of the price spectrum — cheaper generics and high-end premium goods — are up.

    On today’s Big Take podcast, Leslie joins host Sarah Holder to discuss how this “middle brand squeeze” is playing out on grocery store shelves.

    Read more: Shoppers Are Ditching Classic Brands They Once Loved

    Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

    See omnystudio.com/listener for privacy information.
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