A thought occurred while going for a walk and didn’t want to wait to share it with the world. And so, in this episode, we delve into one of the core strategic tactics great businesses have used over the years to capture customers from others in competitive markets. We cover Steve Jobs’s infamous “glass of ice water in hell”, AirBnB, and even Everett Music.

In this episode we talk about how the captive audience in Kroger’s parking lot could be used as a partnership opportunity by car companies looking to sell direct to consumer. The conversation quickly dances between Costco, Google, Charlie Munger, Whole Foods, Amazon, and even Google. We bring it home by describing a potential pathway into the metaverse.

In this episode, we describe an obvious, but often overlooked, principle when it comes to business. Namely, that if you create a product (or service) that helps other people or organizations earn money, then you will have a successful business on your hand. The masters, however, take it multiple steps further and create products that allow the business to create a product that earns their customers money. Think: B2B2B…2C ad infinum. Turtles & Arbitrage, y’all.

In this episode, we describe an idea for a universal translator that takes the virality encoded into social media posts and translates that into machine code so that human networks can integrate with computer networks in a more fluid and easily controllable way.

In this episode, we describe the next major wave in enterprise software which should reduce the sales cycle and drive faster growth loops.

What does Product Management do? It’s a question we have heard a lot of over the years, and there’s so much confusion out there by everyone, including product people, that we wanted to provide a better, and more simple definition, based solely on the requirements of the market from about 20 years operating in the field.

In this episode we break down the concept we coined called “Repeatable Sound Bites” and give multiple examples of how it worked in the real world, from selling shoes to securing a presidency.