Marketing Made Simple

De: MarketingMadeSimple.com
  • Sumário

  • Does your company have a clear message? If not, it could be costing you thousands if not more. The Marketing Made Simple podcast will show you how to clarify your message and create an effective website, email campaign and lead generator that will convert browsers into buyers. On this podcast, marketing expert Dr. J.J. Peterson, delivers practical marketing tips rooted in the StoryBrand framework you can apply to improve your marketing, connect with customers to gain the ultimate competitive advantage and get more cash in the door each and every week. Marketing doesn’t have to be complicated. We can show you how to build your marketing the right way. Subscribe to Marketing Made Simple today!
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Episódios
  • #174: Al Andrews—What to Do When Achieving Your Big Goals Leaves You Feeling Empty
    Sep 18 2024

    We all strive for success, but at what cost? Climbing the ladder often comes with unexpected challenges. As you work toward your goals, it’s easy to focus on the next milestone, only to realize that collecting more accolades leaves you feeling empty instead of fulfilled. Many high achievers find themselves grappling with stress, isolation, and a loss of purpose despite their accomplishments. Is it possible to chase your dreams without losing sight of what truly brings you joy and fulfillment?

    In this episode, Dr. J.J. Peterson and co-host April Sunshine Hawkins kick off a special series focused on maintaining mental and emotional health in the midst of success. They’re joined by Al Andrews, a counselor with decades of experience working with artists and high achievers. Al shares wisdom on how to stay true to yourself, avoid the pitfalls of fame and fortune, and find fulfillment beyond just career success. Whether you’re just starting out or already on your way to the top, this conversation will help you reflect on your journey and ensure you’re building a life that’s meaningful and balanced.

    Here's another great episode of the Marketing Made Simple Podcast you can listen to, especially if you're feeling on the edge of burnout

    #162: Let's Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work? - https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000660290285

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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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    36 minutos
  • #173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing
    Sep 11 2024

    Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make the maximum impact. So how do you find that sweet spot where your message resonates with everyone who matters?

    In this final part of the Getting Unstuck series, host Dr. J.J. Peterson answers a question from a listener named Amy Murray, who wants to know how to use the StoryBrand framework to attract younger donors in a competitive nonprofit space. J.J. shares his insights on creating two brand scripts—one for your mission and one for your donors—and how to use them to connect with both groups effectively. He breaks down the steps to avoid common mistakes and get your marketing back on track. If you’re having trouble reaching your audience or need fresh ideas to improve your nonprofit’s messaging, tune in and get strategic tips you can start using right away.

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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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    29 minutos
  • #172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing
    Sep 4 2024

    Is your brand’s message failing to pack the punch you know it should? It’s easy to get stuck when you want to make a bold statement in your marketing but fear the potential backlash. Many business owners feel like they're holding back, worried that being too outspoken might turn people off. But this can water down your messaging, leaving you with a yawn-inducing brand voice and ineffective marketing. So how can you showcase your brand’s personality without the risk of alienating potential customers?

    In this episode of our Getting Unstuck, host April Sunshine Hawkins responds to a questions from caller Holly Suter, founder of Masala Wala Chai, who’s grappling with this very issue. Holly wants to make a bold statement with her brand but is hesitant, concerned about crossing the line. April dives deep into the mindset shifts and practical strategies that Holly—and you—can use to confidently express your brand’s unique voice without turning off your audience. Tune in and get practical tips on finding the sweet spot between boldness and approachability to make sure your marketing resonates with the right buyers!

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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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    19 minutos
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