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Ever wondered how guesting on podcasts can reshape your personal brand? Join us as we sit down with the remarkable Mark Herschberg, author of "The Career Toolkit: Essential Skills for Success That No One Taught You" and the visionary behind the Brain Bump app. Inspired by the legendary Dori Clark, Mark set out with an ambitious target to appear on 150 podcasts and ended up surpassing 400! Discover the art of being a guest, where the spotlight isn't on selling but on impactful storytelling and reaching diverse audiences with genuine insights.

Our conversation takes a deep dive into the power of podcasts as trust-building tools. We tackle the nuances of audio quality and staying sharp in conversations while offering real value to listeners. By sharing knowledge freely, Mark illustrates how you can build an authentic brand without the sales pitch. We reveal the parallels between personalized fitness coaching and podcasting, demonstrating how understanding your audience's needs can lead to more engaging, resonant content.

Get ready to enhance your podcasting journey with some of the best practices shared in this episode. Whether you're a host or guest, we cover essential strategies to captivate and maintain your audience's attention. Discover how to tailor your content to fit your audience's demographics and interests, ensuring each episode leaves a lasting impression. From preparation tips for hosts to the art of concise storytelling for guests, this episode is packed with insights to refine your approach and keep your listeners coming back for more.

Connect with Mark:

Website:
thecareertoolkitbook.com

Check out the Brain Bump App:
https://brainbumpapp.com/

LinkedIn:
https://www.linkedin.com/in/hershey/

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Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

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