Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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In this episode of Right About Now, host Ryan Alford sits down with Tom Webster, co-founder of Sounds Profitable and author of The Audience is Listening, for an in-depth exploration of the podcasting industry's evolution and strategies for success. Together, they unpack how to understand and connect deeply with your target audience, emphasizing that knowing your "ideal listener" can be just as crucial as producing high-quality content.

Tom shares his expertise on common missteps in podcasting, advising creators to focus on authentic engagement rather than simply chasing metrics. He also sheds light on the current state of the podcasting world, dispelling myths about its supposed decline and stressing the value of honest feedback, consistent roles among show hosts, and a content-first approach. Whether you're a new podcaster or a seasoned pro, this episode is packed with actionable advice to help you grow your podcast with purpose and impact.

• Importance of understanding the target audience in podcasting.
• Strategies for defining and conceptualizing the ideal listener.
• The current state and growth of the podcasting industry.
• Debunking myths about the decline of podcasting.
• The significance of content quality in attracting and retaining listeners.
• The role of marketing in podcasting and its relationship to content quality.
• The value of direct conversations with listeners for gathering insights.
• The concept of "roles and goals" for participants in a podcast.
• The need for honest feedback and constructive criticism from the audience.
• Creating an engaging and entertaining experience for listeners beyond mere information dissemination.

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