• Micro-Influencer Marketing for Political Campaigns, with Ryan Davis

  • Apr 21 2024
  • Duração: 40 minutos
  • Podcast

Micro-Influencer Marketing for Political Campaigns, with Ryan Davis

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  • Sumário

  • Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.

    Here's a list of resources on micro-influencers written by Ryan and People First:

    White paper on micro-influencers

    2024 election guide on micro-influencers

    In-and-outs of influencer outreach

    An overview of influencer trends
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