• Neuromarketing: Tap Into the Customer's Brain

  • De: Marco Baldocchi
  • Podcast

Neuromarketing: Tap Into the Customer's Brain

De: Marco Baldocchi
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  • Sumário

  • Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.

    Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.

    Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.

    So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!
    Copyright Marco Baldocchi
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Ciências Economia Marketing e Vendas
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Episódios
  • Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

    Selective Memory in Marketing: How Serotonin Focuses Consumer Attention
    Oct 16 2024
    In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.

    Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.

    We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut through the noise and ensure that their messages stick with consumers. Learn how you can harness this brain science to create marketing campaigns that are both memorable and efficient, leaving a lasting impact on your audience.
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    9 minutos
  • Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies

    Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies
    May 24 2024
    Welcome to a transformative episode of “Neuroscienze e Marketing.” In this episode, I delve into a groundbreaking study revealing how activating the brain’s serotonin center influences behavior and motivation.Join me as I explore:
    • The crucial role of serotonin in regulating mood, memory, and motivation.
    • How stimulating serotonin neurons can activate key brain areas and affect behavior.
    • Practical marketing strategies that leverage serotonin to enhance consumer engagement and satisfaction.
    Discover how you can use these insights to create marketing campaigns that are not just effective, but irresistibly compelling.

    From encouraging positive social interactions to producing uplifting content, implementing reward systems, and offering stress-reduction tools, this episode is packed with actionable strategies to boost your marketing success.

    Tune in to learn how to make your brand more compelling and build stronger connections with your audience through the power of neuroscience.
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    7 minutos
  • The Mind's Mirage: How Placebo Effects Shape Consumer Decisions

    The Mind's Mirage: How Placebo Effects Shape Consumer Decisions
    Apr 20 2024
    In this episode of "Neuromarketing: Tap into the Consumer Brain," join host Marco Baldocchi as we delve into the compelling intersection of psychology, neuroscience, and marketing through the lens of the placebo effect. Discover how our beliefs and expectations, shaped by subtle marketing cues, influence our buying decisions much like placebo affects patient outcomes in healthcare.

    We'll explore the neurological underpinnings of how anticipation and perception impact consumer satisfaction and delve into real-world applications of this phenomenon in marketing strategies.
    Learn about the critical brain regions involved, such as the prefrontal cortex and the anterior cingulate cortex, and how they process and enhance our experiences with products before we even use them.

    This episode not only unveils the science behind why we say "Yes" to certain products but also examines the ethical dimensions of leveraging these insights in marketing.
    Tune in to gain a deeper understanding of the placebo effect's role in consumer behavior and how marketers can harness this power ethically to create more meaningful and satisfying consumer interactions.
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    8 minutos

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