Over the last year and a half, PodPod has spoken to a range of fantastic guests about a huge variety of topics, and we hope you’ve found them as inspiring and enlightening as we have. Whether you’re a podcast marketer, an indie creator or a seasoned producer, we hope you’ve enjoyed listening to PodPod.

As we bring the podcast to a close, Rhianna Dhillon, Adam Shepherd and Reem Makari take a look back at some of their highlights from the show, discussing their favourite guests, and reflecting on their biggest takeaways from the industry.

Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Podcasts are a channel with rich potential for advertisers, but while an increasing number of brands are making podcasts part of their media mix, many have yet to explore significant investments in the podcast market. These organisations are missing golden opportunities to leverage engaged and attentive audiences.

At PodPod and Campaign’s Podcast Advertising Summit last month, the topic of how best to approach these opportunities was a key point of discussion. This week, we’re bringing you one of the conference’s expert panel sessions, including Hiscox UK head of brand marketing Ed Birth, Vicky Handley, brand communications lead for Lloyds Banking Group, Spotify’s Ed Couchman, head of sales for Northern Europe, and Steven Dunlop, founder and CEO of AMA, moderated by PodPod’s Reem Makari.

Produced by Ollie Peart for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Every great podcast starts with a great idea, but looking at a blank page, it can often feel like finding that spark of inspiration is an impossible task. The secret to coming up with successful podcast concepts may seem like a mystical art, but there are a range of proven tips, tricks and strategies that seasoned professionals use to fuel their creativity.

Production company Novel is among the best in the industry at sniffing out a strong story, as demonstrated by a string of hits spanning a wide range of genres, including The Girlfriends, Stolen Hearts and 28 Dates Later. This week we speak to Novel’s creative director for development, Willard Foxton, about how he and his team identify great podcast ideas, the perils of pitching, and why diversity is at the heart of a great development strategy.

Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.